Google Analytics 4 and Paid Media: What’s Changing?
Google Analytics 4 continues to change the way web data is measured, but while the future of data collection has started …
Get More from Paid Social Media Lead Generation Strategies
With websites, blogs, direct mail, emails, videos, podcasts, ebooks, infographics, and so many other ways to connect wit …
Content Best Practices to Improve Search Engine Ranking
A comprehensive content library is vital to the success of virtually every company. But just having content isn’t quite …
TikTok Marketing: Is It Right For Your Business?
Marketing gravitates toward the hot platforms of the moment, and nothing has captured the attention of the social media …
FoundSM Named A Great Employer to Work For in 2022
Found Search Marketing ranked third among small businesses on a list of Great Employers to Work For in Indiana for 2022.
A Marketer’s Guide to Paid Media Ad Types
Paid Media Ad Types for Beginners If you’re immersed in the world of digital advertising, it can be a bit daunting when …
Intro to Responsive Search Ads (RSAs)
By now, you’ve probably heard the news that Google is making responsive search ads (RSAs) the default ad type for all ca …
Three Ways to Get Ahead of Google’s Expanded Text Ad (ETA) Sunset
As you may have heard, Google announced last month that advertisers will no longer be able to create or edit expanded te …
How to use Headlines to Increase your Landing Page Conversions by up to 138.6%
What is a Headline? The main headline on your landing page is typically the first piece of copy that a visitor sees afte …
