How to Get Started with Facebook’s Campaign Budget Optimization (CBO)
Every digital marketer running Facebook Campaigns loves the idea of better performance and higher ad ROI. To help improv …
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Embrace the Future of Analytics: Google Analytics 4 (GA4)
Helpful Tips For Setting Up a Google Analytics 4 Account In the digital media industry, the new decade thus far is marke …
Core Web Vitals – An Introduction to Google’s New Page Experience Signal
**Update – Google originally said that this update would happen in May of 2021, but they have announced that it will now …
A Guide to Using Paid Search for Top of Funnel Marketing
How to Use Paid Search to Build Brand Awareness Who could benefit from running awareness search campaigns for their bran …
3 Paid Social Strategies to Stop Doing
Improve your Paid Social Media Ads with These Tips Did you know that the success of your Social Media strategy depends o …
How to Remarket on Social Media for Lead Generation
Learn how to Retarget Your Website’s Visitors with Social Media Ads Remarketing is a well-utilized marketing strategy th …
LinkedIn Conversation Ads – What You Need to Know
In March 2020, LinkedIn introduced Conversation Ads – a new ad format that allows marketers to engage target audiences d …
How the 2020 Presidential Election has Impacted Digital Advertising
How this Election is Impacting your Digital Ad Campaigns? 2020 has been a crazy year. Many events this year have impacte …
8 Reasons You Should Conduct Yearly Google Analytics Audits
Trust the Accuracy of Your Google Analytics Data One thing that we can all agree upon is that change is the only constan …
The ABC’s of How to Rank Higher on Google Maps
If you're out to get a significant increase in website traffic, just appearing on the organic search results isn't enoug …
