Founded by Former Googlers
Found Search Marketing is a full-service paid media management agency. We have been involved with paid search marketing since its inception. In fact, several members of our team were among the original members of the Google Adwords Ad Operations team.
Our experienced team has worked on every type of paid media campaign. We provide our clients with advanced strategies that drive customer acquisition and grow their businesses.
We have the privilege of working with incredible brands across different industries, including education, home services, construction, insurance, healthcare, retail, automotive, B2B, and more.
Find out some of the ways that FoundSM can help your organization with your paid media marketing campaigns.
Our Paid Media Management Services
Our Paid Search Services
Paid search marketing (PPC) is a powerful method used to drive traffic to websites. This is done by participating in ad auctions on search engines like Google and Bing. Done right, paid search marketing is a highly targeted and effective form of advertising.
Found Search Marketing has decades of proven experience helping our clients reach the pinnacles of their industries through paid search campaigns. We execute on strategies to help you get the most out of your paid search ads.
Some of the Google Ads and Microsoft Ads management services that we offer include:
- Campaign builds and implementation
- Advanced keyword research
- Budget management and bid optimization
- Ad copywriting, optimization and testing
- Geo and device targeting
- Audience and demographic analysis and targeting
- Custom scripts and rules
- Advanced bidding using offline customer data
- Conversion tracking and analytics
- Local business optimization
- Mobile advertising
Paid Media Management Resources & Downloads
We have prepared a few resources for you to download and share with your internal marketing teams. Be sure to check out our expert blog articles written by our team! We are updating our blog every few weeks!
The 6 Key Ingredients of a Paid Media Strategy that Excels
Your paid media campaigns have to perform, but without a focused, data-driven strategy you won’t reach your target audience consistently.
The Value of Working with FoundSM
FoundSM clients increase revenue, drive a high return on ad spend and create ultra-efficient marketing teams.
Paid Social Advertising
FoundSM helps businesses leverage the big data and machine learning capabilities of social media platforms to boost brand awareness and increase lead flow while reaching your target audiences through paid social ads.
Our team will get to know your brand and help you to identify your goals. We will identify the best platforms for your brand, create high converting ad creative, conduct extensive ad testing, and continually improve campaigns to maximize your ROI.
We specialize in Facebook, Instagram, Pinterest, LinkedIn, Snapchat, and Twitter advertising.
FoundSM is proud to be a corporate member of the Digital Analytics Association (DAA). The DAA is a 5,500+ member organization focused on making the digital world better through the use of data.
As a data-driven organization, FoundSM is constantly looking at ways our employees can continue to grow and enhance their marketing skills. Our team learns new techniques and technology through DAA that we can bring to our client campaigns.
Our Other Paid Search Services
Our team is experienced in all areas of paid media and here are a few other services that we offer to our clients.
Ecommerce
Online shopping has become the preferred way for consumers to research and shop for goods and services. Success in the ecommerce industry is all about being found. With stiff competition, particularly from massive online retailers, being found is no easy task.
The Found Search Marketing team has decades of experience in implementing and managing paid ecommerce campaigns. We use proven techniques to optimize your ad spend and drive conversions.
We have experience working with every major ecommerce platform and can seamlessly integrate your paid advertising campaigns. FoundSM specializes in Google Shopping and Amazon campaign setup, optimization, and management.
Lead Buying and Affiliate Marketing Services
More and more companies are turning to affiliate marketing to generate leads. A successfully run affiliate program can dramatically boost your ROI. But affiliate programs are not stand-alone marketing systems.
These programs must be integrated with your marketing efforts across all channels. The network must be set up correctly. Key partnerships must be formed. Programs must be managed by an experienced team to ensure optimal performance.
At FoundSM we have assisted countless businesses to implement and manage their affiliate marketing programs. We leverage key partnerships with affiliate networks, influencers, and publishers to get our clients maximum exposure.
Display Ads
Display ad networks are a relatively cost-effective way to boost brand awareness through large-scale ad exposure. Yet, many display ad campaigns fail. The main reason for this is a failure to integrate display campaigns with a company’s overall marketing strategy.
Simply put, potential customers are less likely to click on ads from advertisers they are unfamiliar with. Poor ad engagement results in display networks charging more to run campaigns. This leads to potentially thousands of dollars in wasted ad spend.
At FoundSM, our team evaluates your brand and marketing goals to determine how to best implement display ad campaigns. We are a certified Google Partner and experts in all aspects of the Google Display Network.
More than that, we employ industry-leading programmatic advertising methods to ensure that your ads reach the right audience at the right time and on the right device.
The FoundSM team of Paid Media professionals is ready to help you get the most out of your paid media strategy. We’ll help you no matter where you are in the process and help you generate more leads using data.
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