Google Tag Manager Services | FoundSM - Google Platform Consulting

What is Google Tag Manager?

Simply put, Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags, pixels, and scripts on your website without having to have a developer edit the code for you.

To install Google Tag Manager on your website, you will still need to have a developer’s help to place the Google Tag Manager script in the <head> and the opening <body> tags of your website. This is a task our team can complete for you, as well.

Once the tracking codes are installed on your website, your marketing team can then add and remove any marketing scripts using Google Tag Manager and no longer have to utilize a developer.

Triggers

Triggers are used to let Google Tag Manager know when to turn on the script, or “fire”.

When setting up triggers, you can have your tags fire in a number of different ways. For example, you can set up your tag to fire on every page of your website or fire only on button clicks. Different tags will require different triggers based on the information they are trying to gather.

Within Google Tag Manager there are several different types of triggers that are pre-built into the tool, like page view and link clicks, or you can create your own custom event trigger.

Variables

Variables are sometimes used within tags and triggers and they are used to provide additional information to make sure they work.

The easiest example of this is when you are using the Google Analytics tag, you will need to create a variable with the tracking ID of your Google Analytics or Google Analytics 360 account.

See how far visitors scroll on your website, where they stop scrolling, and how often your users scroll.

Track your form submissions, even if you don’t have a dedicated “Thank You” or confirmation page.

If your web property features embedded YouTube videos, you can track how many people watch, how long they watch, and when they stop watching.

Track clicks on various types of button on your website such as: add to cart, subscribe, PDF downloads, click-to-call, and links to social media profiles.

We will set up an initial meeting with your team to ensure we understand your current and future tracking needs for your website.

If you currently have a Google Tag Manager account, we will review to see what is already set up.

After meeting with your team and reviewing your current Google Tag Manager account, we will come up with recommendations for your account to optimize best for your site.

We will integrate your Google Tag Manager account to your Google Analytics account.

If you are completely new to Google Tag Manager, allow us to set up a new account to fully get your business up and running.

We can set up your Google Tag Manager account and hand you back the reins.

We can completely run your Google Tag Manager account for you to ensure the best possible set-up.

We can assist with migrating the existing tags to Google Tag Manager.

No need to worry about a tag being missed, all tags can be seen and accessed from one single place to quickly update and change.

Integrating your Google Analytics tracking into GTM is not only easy to do but also gives you some additional event tracking features you can use.

All tracking scripts are automatically scanned by Google and paused if they are a known malware domain. Access to your GTM account can also be easily controlled within the account.