Upgrade from Universal Analytics to GA4
Google Analytics 4 is the next generation of Google’s measurement tool. Revamped to allow app and web data unification, GA4 is the standard for traffic analytics.
The metrics and dimensions utilized in GA4 are consistent between your app and website, allowing you to leverage the unified data more easily.
We provide Google Analytics 4 (GA4) implementation services to assist or fully implement and manage this version to ensure there are no gaps in your website or app data collection.
What is Google Analytics 4?
Google Analytics 4 is Google’s latest measurement tool that allows the unification of app and web data.
Currently, app data is often captured with Google Analytics for Firebase, while website data is collected through Google Analytics. While this data can be very useful alone, combining the data collection in one set provides the ability to measure data across these platforms without having to manually try to blend this data together.
The metrics and dimensions utilized in GA4 are consistent between your app and website, allowing you to leverage the unified data more easily.
Why is Upgrading to Google Analytics 4 Important?
Even if your organization doesn’t currently have an app, this version of Google Analytics will be replacing the current Universal Analytics property that you have set up right now.
This underlines the importance of adopting this new version ASAP to start collecting data on your new property.
While Google has been making updates to the Google Analytics interface over the past few years, the interface and options within the new interface present some very large differences. Getting your analysts and marketing teams trained in this new platform will be important to hit the ground running when the migration is complete.
Benefits of Using Google Analytics 4
Google Analytics 4 features critical updates that benefits organizations in a variety of areas.
- Combined data between mobile apps and website
- Better cross-platform journey measurement and visualization
- Flexible event tracking without coding
- Built-in enhanced measurement features
- New analysis and reporting interface
- Easy to implement via Google Tag Manager
Report Examples from Google Analytics 4
What to Expect with our Google Analytics 4 Services
When we set up your new Google Analytics 4 property, FoundSM’s process ensures you’re utilizing industry best practices from the start. Here is what you can expect from us during this part of our engagement:
Initial Meeting
An initial meeting with your team to discuss your current business objectives and needs from an analytics standpoint.
Account Review
We will request access to review the current installation of Google Analytics or Google Analytics 360 on your properties and determine recommendations for upgrading.
Develop a Plan
We provide a clear migration plan to ensure your new Google Analytics 4 property is gathering data side-by-side with your current installation.
Implement Plan
We implement GA4 utilizing best practices and help you optimize what you’re measuring and how you make use of the platform.
Review Setup
We review the new setup with your team and make plans to either hand the reins back over to your internal team or continue to assist with managing the account moving forward.
Take advantage of this new feature in Google Analytics by working with the only Google Marketing Platform Partner in the state of Indiana.
FoundSM Advantage
Are you considering implementing Google Analytics 4 soon?
If so, your company is in good hands with our crew of Google Analytics experts. Our team is a Google Marketing Platform Partner, certified in Google Analytics, and ready to help.
Whether you are a team of one or an organization of many, we’re here to help you leverage all the capabilities of this new platform.
We work as an extension of your team to ensure that the tools and data you are utilizing are as clean and reliable as possible, allowing you to make informed decisions for your business.
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