Unlock the next evolution in performance marketing by moving beyond basic pixel tracking and embracing Conversion APIs (CAPI) and value-based bidding. In this post, we break down how server-to-server data integration helps advertisers send high-quality, first-party conversion signals back to ad platforms, enabling smarter machine learning and better bid optimization for real business value. Learn why revenue-focused marketers are shifting from traditional tracking to CAPI for more accurate measurement, how value-based bidding prioritizes high-value outcomes over volume, and actionable strategies to close the loop on conversion data to drive stronger ROI across campaigns.
Found has always believed that great work starts with great people, and great people make an even greater impact when they come together for good. This year, our team leaned into compassion, local involvement, and service.
Segmenting AI search traffic in GA4 allows you to see traffic trends from answer engines over time and analyze correlations between other traffic sources (for example, organic search). This change in Google Analytics is very straightforward and should not take more than 3 minutes to implement.
Over the past few years, we’ve seen Meta’s Advantage+ Audience feature evolve from a simple reach-expanding tool into a powerful AI-driven solution for higher education marketers. It’s helping institutions move beyond manual segmentation to discover new, high-value audiences.
