Leads are up. Pipeline quality is down. Dirty signals can poison optimization and steer budget to the wrong audiences. Here’s what executives should watch.
Found has always believed that great work starts with great people, and great people make an even greater impact when they come together for good. This year, our team leaned into compassion, local involvement, and service.
Segmenting AI search traffic in GA4 allows you to see traffic trends from answer engines over time and analyze correlations between other traffic sources (for example, organic search). This change in Google Analytics is very straightforward and should not take more than 3 minutes to implement.
Over the past few years, we’ve seen Meta’s Advantage+ Audience feature evolve from a simple reach-expanding tool into a powerful AI-driven solution for higher education marketers. It’s helping institutions move beyond manual segmentation to discover new, high-value audiences.
In June 2025, four of our Found Search Marketing team members traveled to Boston, MA, for the first in-person SMX conference since 2019. We’ve compiled many of our thoughts and takeaways for those that missed it.
