- Marketing Analytics & Tracking
20 Years of Higher Ed Marketing: What's Changed, What's Coming, and How to Test What's Next
A look back on what has changed in higher ed marketing, and how marketers are preparing for what’s to come.
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Marketing Analytics & Tracking
20 Years of Higher Ed Marketing: What's Changed, What's Coming, and How to Test What's Next
A look back on what has changed in higher ed marketing, and how marketers are preparing for what’s to come.
Blog
Marketing Analytics & Tracking
Bot Traffic and Bad Lookalikes: How Dirty Signals Can Wreck Your Funnel and Your Targeting
Leads are up. Pipeline quality is down. Dirty signals can poison optimization and steer budget to the wrong audiences. Here’s what executives should watch.
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Find inspiration and insights from the experts at Found.
- Marketing Analytics & Tracking
Bot Traffic and Bad Lookalikes: How Dirty Signals Can Wreck Your Funnel and Your Targeting
Leads are up. Pipeline quality is down. Dirty signals can poison optimization and steer budget to the wrong audiences. Here’s what executives should watch.
- Industry Insights
Google Ads API Update: A Critical Change for Customer Match
Google Ads API Update could disrupt your Customer Match workflows starting April 2026. Here s how to prepare.
- Industry Insights
When Marketing Metrics and Financial Results Don’t Align: Understanding Signal Loss
Marketing says ROAS is 3.5:1. Finance disagrees. The gap isn t a reporting error, it s signal loss. Here s where to find it.
- Industry Insights
Google’s Vision for 2026: Building a Revenue Engine Powered by Data
Explore Google’s 2026 vision for building a scalable revenue engine powered by data, AI, and smarter monetization strategies.
- Industry Insights
ICDPA Isn’t Just Compliance. It’s the Foundation of Smarter Data Strategy.
Indiana’s ICDPA reshapes how businesses collect, consent to, and optimize first-party data for growth.
- AI
Closing the Loop: How Conversion APIs and Value-Based Bidding Transform Performance Marketing
Unlock the next evolution in performance marketing by moving beyond basic pixel tracking and embracing Conversion APIs (CAPI) and value-based bidding. In this post, we break down how server-to-server data integration helps advertisers send high-quality, first-party conversion signals back to ad platforms, enabling smarter machine learning and better bid optimization for real business value. Learn why revenue-focused marketers are shifting from traditional tracking to CAPI for more accurate measurement, how value-based bidding prioritizes high-value outcomes over volume, and actionable strategies to close the loop on conversion data to drive stronger ROI across campaigns.
- Life at Found
Wrapping Up 19 Years With Purpose: Found’s Year-End Tradition of Giving Back
Found has always believed that great work starts with great people, and great people make an even greater impact when they come together for good. This year, our team leaned into compassion, local involvement, and service.
- AI
A 3 Minute Implementation Guide to Segmenting AI Traffic in GA4
Segmenting AI search traffic in GA4 allows you to see traffic trends from answer engines over time and analyze correlations between other traffic sources (for example, organic search). This change in Google Analytics is very straightforward and should not take more than 3 minutes to implement.
- Industry Insights
How Advantage+ Is Reshaping Student Recruitment, Insights from a Meta Education Summit
Over the past few years, we’ve seen Meta’s Advantage+ Audience feature evolve from a simple reach-expanding tool into a powerful AI-driven solution for higher education marketers. It’s helping institutions move beyond manual segmentation to discover new, high-value audiences.
- Industry Insights
Our Top Takeaways From Search Marketing Expo Advanced 2025
In June 2025, four of our Found Search Marketing team members traveled to Boston, MA, for the first in-person SMX conference since 2019. We’ve compiled many of our thoughts and takeaways for those that missed it.