Meet Found Search Marketing: an agency where decades of expertise meet agile execution. With leadership grounded in foundational roles at Google and a team energized by complex problem-solving, we break down silos to offer fully integrated strategies.
Dive into the articles below to see how our hands-on, results-obsessed experts apply this deep technical knowledge to transform business challenges into breakthroughs.
CEO
Team: Executive Leadership
Found Start Date: 2006
Expertise: Measurement Strategy, Operational Excellence, Strategic Growth
Julie Warnecke is the Founder and CEO of Found Search Marketing, a Midwest firm managing over $200M in annual media spend. An early Google employee instrumental in launching AdWords, she established Found in 2006. Today, she leads a team of 50+ that serves as a seamless extension of client teams.
VP, Strategy & Growth
Team: Executive Leadership
Found Start Date: 2014
Expertise: Client Alignment, Growth Architecture, Scalable Systems
Kelley, Found’s VP of Strategy & Growth, brings 25+ years of experience, starting at Google Ads. She drives strategies for Fortune 1000 clients like Home Depot and Staples across CPG, Retail, and Higher Ed. Her focus is on strategic oversight and building strong relationships that exceed client goals.
Team: Innovation
Found Start Date: 2010
Expertise: Google Cloud Certified Data Engineer
With over 15 years of experience, Head of Data Engineering Nicholas Hoium builds advanced pipelines and web analytics solutions. The IU Bloomington graduate and Google Cloud Certified Engineer transforms raw information into accessible intelligence. Off the clock, Nicholas enjoys indie games, traveling, and watching soccer.
Head of Data Intelligence
Team: Innovation
Found Start Date: 2014
Expertise: Audience Intelligence, Data Strategy, Attribution Modeling
Ryan Eme is the Head of Data Intelligence at Found, bringing 20 years of experience in data-driven marketing. A Certified Google Cloud Data Engineer, he helps clients in higher ed and healthcare unlock business growth. Known for his innovative problem-solving, Ryan is so effective that clients frequently ask to clone him.
Head of Strategic Media
Team: Innovation
Found Start Date: 2016
Expertise: Strategic Media, Performance Forecasting, Channel Strategy
Adam joined Found Search Marketing in 2016, leveraging his media strategy background to drive client results through research and testing. A Brown University graduate in Cognitive Neuroscience and Economics, he began his career with the Indianapolis Colts. Outside the office, Adam stays active through CrossFit, backpacking, and various team sports.
Head of User Experience
Team: Innovation
Found Start Date: 2017
Expertise: User Experience and Strategy, CRO, Unbounce Expert
As one of only 10 Unbounce Experts worldwide, Caroline specializes in creating high-performing landing pages and optimizing conversion rates. Her background spans CRO, web design, and SEO, with a focus on higher education. When not driving client results, Caroline enjoys gardening, cozy video games, and exploring the city with her family.
Team: Client Partnership
Found Start Date: 2017
Expertise: Client Services
As Group Account Director, Kylie leverages 15+ years of experience to orchestrate cross-channel strategies that drive client growth. Having supported brands like General Motors at top Chicago agencies, she brings calm, collaborative leadership to her team. Outside work, Kylie enjoys life with her daughter and dog.
Team: Client Partnership
Found Start Date: 2019
Expertise: Reporting, Analysis, Paid Media Management
Since joining Found in 2019, Purdue graduate Matt crafts data-driven paid media strategies. Certified across multiple platforms, he leverages his expertise in B2B and Higher Education to maximize client ROI. Known for predicting problems, Matt spends his free time gaming, cooking, and exploring Indianapolis.
Team: Client Partnership
Found Start Date: 2020
Expertise: Communication, collaboration & problem solving
Strategist Emily Williams-Hempstead untangles complex challenges by applying her Indiana State Psychology and Marketing background to understand human behavior. Her knack for organizing chaos drives clear results for major clients like Roche. Away from the agency, she enjoys traveling, hosting game nights, and relaxing with her two dogs.
Associate Data Analyst
Team: Client Partnership
Found Start Date: 2022
Expertise: Data Analysis
Maria leverages her Purdue MS in Business Analytics to transform complex datasets into actionable, strategic insights. With over three years at Found, this Google-certified expert effectively bridges technical analysis with business goals. Outside work, Maria enjoys teaching spin classes, cooking, and reading.
Director, Marketing & Brand Strategy
Team: Agency Operations
Found Start Date: 2025
Expertise: Content, Brand and Positioning Strategy
Kelsey brings nearly 20 years of expertise as Director of Agency Marketing and Brand Strategy. She fosters seamless client-agency collaboration to drive results through authentic leadership. A proud Hoosier with an MBA, Kelsey serves the community as REV Committee Chair and enjoys flipping houses and cheering on her family.
