Achieve the Perfect Mix of Paid Media

Like a great cup of coffee, creating the ideal blend of paid media strategy requires true expertise. Our ability to engineer paid media solutions that convert higher-quality leads, eliminate waste, and drive consistent revenue growth is unmatched.

Blending your data with our comprehensive understanding of the most effective paid media strategy delivers efficiency and continually improves your business outcomes.

How We Work

At Found Search Marketing, Paid Media is far more than campaign management. It’s the strategic core of an integrated system that works in lockstep with Data Intelligence, Landing Pages, and Performance Creative. Together, this ecosystem informs bid strategies, engineers audience models, drives creative and landing page testing, and refines channel mix to optimize marketing spend and drive profitable growth.

Platform Mastery and Experimentation

Data-Driven Bid Strategies

Cross-Channel Synergy

Transparent Reporting and Rapid Iteration

We don’t just do what’s worked in the past. Our team is always learning and testing every ad platform’s latest features to find the best use cases.

From target-ROAS to Advantage+ bidding, strategies are intentionally crafted based on your specific business goals to balance volume with efficiency.

We use data from each channel to inform the next, ensuring your customers see the right message at the right moment. By treating every platform as an interconnected engine, your media mix continuously optimizes to maximize returns.

Performance scorecards, dashboards, and real-time monitoring tools keep us aligned on spend, CPL, downstream performance, and more, allowing our team to quickly adapt, and your team to have visibility into performance.

Maximize Impact Across the Full Customer Journey

Found creates a diverse media mix that builds awareness, nurtures interest, and captures intent at the right moment.

Paid Search

Reach qualified prospects the moment they signal intent. By combining smart data engineering, value-based bidding, and first-party data, we design search strategies that maximize your investment and reach the right prospects at the most impactful point in their research process.

Paid Social

Drive consideration and engagement across key platforms. Paid social can be leveraged to offset the rising costs of paid search, generate awareness and help create demand. Pairing layered audiences, from broad lookalikes to hyper-targeted retargeting segments, with creative tests is just one way we identify the ads that drive performance.

Display

Keep your brand top-of-mind and create demand during the research phase. We look beyond last click attribution to understand the role and impact display has on search and can help tell the whole story. Everything ties back to your data and how we optimize spend across the paid media portfolio.

Programmatic

Expand your reach with precision on programmatic networks and native platforms. Audience-based bid multipliers, frequency capping, and dynamic creative optimization help control ad fatigue and scale efficiently, with every adjustment informed by data.

Advanced Analytics & AI

Found’s Paid Media and Data Intelligence teams work hand-in-hand to leverage first-party data, media mix modeling and real-time performance alerts.

Attribution & Media Mix Modeling

Using a powerful tech stack guided by our team’s expertise, we identify what’s working and reallocate budgets to the initiatives driving the strongest outcomes.

AI-Driven Optimization

We use AI-driven optimization to detect outliers in CPC and conversion rate, triggering automated bid adjustments before costs spiral.

Predictive Forecasting

Our projections help you anticipate spend pacing and ROI, so you can hit targets without guesswork.

With our paid media expertise, you’ll never wonder if your budget is working optimally, because you’ll see exactly how every dollar is being spent and driving growth.