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Unlock the next evolution in performance marketing by moving beyond basic pixel tracking and embracing Conversion APIs (CAPI) and value-based bidding. In this post, we break down how server-to-server data integration helps advertisers send high-quality, first-party conversion signals back to ad platforms, enabling smarter machine learning and better bid optimization for real business value. Learn why revenue-focused marketers are shifting from traditional tracking to CAPI for more accurate measurement, how value-based bidding prioritizes high-value outcomes over volume, and actionable strategies to close the loop on conversion data to drive stronger ROI across campaigns.
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Leads are up. Pipeline quality is down. Dirty signals can poison optimization and steer budget to the wrong audiences. Here’s what executives should watch.
Find inspiration and insights from the experts at Found.
Most HVAC contractors treat summer as the season they react to. But the Midwest demand spike is predictable months in advance, and so is the paid media competition that comes with it. Here is how to budget by the demand curve, not the calendar.
Celebrating 20 years, founder Julie Warnecke, an early Google AdWords team member, shares how she built an agency on performance, tenure, and what's next.
A look back on what has changed in higher ed marketing, and how marketers are preparing for what’s to come.
Leads are up. Pipeline quality is down. Dirty signals can poison optimization and steer budget to the wrong audiences. Here’s what executives should watch.
Google Ads API Update could disrupt your Customer Match workflows starting April 2026. Here s how to prepare.
Marketing says ROAS is 3.5:1. Finance disagrees. The gap isn t a reporting error, it s signal loss. Here s where to find it.
Explore Google’s 2026 vision for building a scalable revenue engine powered by data, AI, and smarter monetization strategies.
Indiana’s ICDPA reshapes how businesses collect, consent to, and optimize first-party data for growth.
Unlock the next evolution in performance marketing by moving beyond basic pixel tracking and embracing Conversion APIs (CAPI) and value-based bidding. In this post, we break down how server-to-server data integration helps advertisers send high-quality, first-party conversion signals back to ad platforms, enabling smarter machine learning and better bid optimization for real business value. Learn why revenue-focused marketers are shifting from traditional tracking to CAPI for more accurate measurement, how value-based bidding prioritizes high-value outcomes over volume, and actionable strategies to close the loop on conversion data to drive stronger ROI across campaigns.
Found has always believed that great work starts with great people, and great people make an even greater impact when they come together for good. This year, our team leaned into compassion, local involvement, and service.
Segmenting AI search traffic in GA4 allows you to see traffic trends from answer engines over time and analyze correlations between other traffic sources (for example, organic search). This change in Google Analytics is very straightforward and should not take more than 3 minutes to implement.
Over the past few years, we’ve seen Meta’s Advantage+ Audience feature evolve from a simple reach-expanding tool into a powerful AI-driven solution for higher education marketers. It’s helping institutions move beyond manual segmentation to discover new, high-value audiences.
In June 2025, four of our Found Search Marketing team members traveled to Boston, MA, for the first in-person SMX conference since 2019. We’ve compiled many of our thoughts and takeaways for those that missed it.
Search engine optimization (SEO) is the process and techniques associated with adjusting the content and structure of a website so that it displays prominently on search engine results pages.
Google Analytics 4 continues to change the way web data is measured, but while the future of data collection has started, the end is in sight for...
With websites, blogs, direct mail, emails, videos, podcasts, ebooks, infographics, and so many other ways to connect with audiences, it’s easy to lose sight of the lead...
A comprehensive content library is vital to the success of virtually every company. But just having content isn’t quite enough for success. After all, if you’re going...
Marketing gravitates toward the hot platforms of the moment, and nothing has captured the attention of the social media world over the past few years like TikTok.
Found Search Marketing ranked third among small businesses on a list of Great Employers to Work For in Indiana for 2022.
Let’s talk about the most common types of ads and platforms and get a bird’s eye view of each. In this post, we’ll look at Google, Microsoft, Facebook, and LinkedIn.
By now, you’ve probably heard the news that Google is making responsive search ads (RSAs) the default ad type for all campaigns beginning June 30, 2022.
Google announced last month that advertisers will no longer be able to create or edit expanded text ads (ETAs) in a paid search campaign starting on June 30, 2022
When writing an effective landing page headline, ensure that you are speaking directly to the purpose of the call-to-action (CTA).
Every digital marketer running Facebook Campaigns loves the idea of better performance and higher ad ROI. To help improve ROI, Facebook released the Campaign Budget Optimization (CBO) algorithm.
We’ll guide you through the easiest ways to become a pro with GA4. We’ll also touch on the biggest changes GA4 brings to the web analytics ecosystem
What are the Core Web Vitals and what does that mean for your website? We’ll walk you through everything you need to know.
Who could benefit from running awareness search campaigns for their brand? In short, most everyone. It’s a good fit for any company looking to attract new potential customers and clients.
For as many best practices there are for social media advertising, there’s also a lot of things you shouldn’t be doing. Here are three social strategies that you should stop doing now!
Remarketing is a well-utilized marketing strategy that allows marketers to reach potential customers that haven’t yet converted or to reach existing customers who could convert again.
In 2020, LinkedIn introduced Conversation Ads – a new ad format that allows marketers to engage audiences in LinkedIn’s messaging platform.
2020 has been a crazy year. Many events this year have impacted every industry, including digital marketing.
Ongoing monitoring and Google Analytics audits are important. FoundSM offers comprehensive auditing services. Engage with us for an annual GA audit for your organization.
Getting your local business to rank high on Google Maps is not as easy as it used to be. Learn how to rank higher on Google Maps for a better bottom line.
In this local SEO for Dummies guide, we’ll walk you through what you need to know about local SEO and how to improve the fortunes of your enterprise online.
Follow these steps to increase your organic search ranking. Get to the top of SERPs, attract more visitors, convert them, and reign supreme for relevant keywords.
Turn existing web traffic into paying customers. Get the inside scoop with these conversion rate optimization best practices for 2020.
Adaptability is key when it comes to your marketing strategy during these COVID-19 times. How exactly can you be proactive and prepared?
Learn how to build a listener in Google Tag Manager for tracking HTML Video interactions using the built-in video triggers that currently only support YouTube videos.
Google Tag Manager’s user-defined variables are a powerful tool to help simplify your tracking needs. Here we'll share how to implement JavaScript Utility Variables.
Everything you need to know about CCPA, how it affects your business, and what you may need to update.
Like any new advertising strategy, the best way to know if emoji ads work for your brand is to run a split test. An A/B split test compares the performance of two ads with a single difference between them.
Our founder and managing partner Julie Warnecke took part in another special feature on the first Inside Indiana Business Tech Town Hall broadcast of 2017.
As part of the expansion of the Bing Partner Program, Microsoft named FoundSM as one of a group of key partners to act as trusted advisors. Learn more!
![Game-Changing Facebook Advertising Tips [Infographic]](https://cdn.sanity.io/images/vzneqxsx/production/0a359ce2468ea1cdb66e96d24f0ec2c118c9ed84-880x438.png?w=1200&auto=format)
With over a billion people on Facebook every day, it's time to get serious about Facebook ads. Get your ads noticed and generate more leads with these tips.
Want to know more about the switch from Standard Text Ads to Expanded Text Ads? Read on and find out what it means for you and your accounts.
Facebook users now exceed the number of television viewers in the US. Our creative director shares why you should move your media dollars to Facebook stat.
Follow our social media success guide to creating posts that command attention. We'll help you build brand profiles worth following. Learn more.
Back in March, Inside INdiana Business interviewed our founder Julie Warnecke during their exclusive women entrepreneur show. Watch the clip!
Found Search + Marketing has been chosen by the Indiana Chamber of Commerce as a 2016 Best Place to Work in Indiana. See what makes this place the best!
Don't ruin your social street cred. Read along as we share our must-know tips for protecting your brand and channels from unwanted time in the spotlight.
In Part 1 of our series, our experts provide best practices for engaging with your followers for brand success on Facebook, Twitter, Instagram, and more.
